Apple's very own brick-and-mortar store in India in Mumbai at Bandra Kurla Complex will further strengthen the overall experience of being in an Apple ecosystem for its loyalists in the country, according to experts. 

With its own branded retail store -- the first one being opened in Mumbai this month -- Apple will be able to control end-to-end user experience which will further take its brand image to another level.

"We have seen many stories around the world about consumers sharing positive purchase experiences from the Apple branded stores and India will be no different," Counterpoint Research director Tarun Pathak said. Apple has finally lifted the curtains off its much-awaited own branded retail store at Jio World Drive Mall in Mumbai, officially marking the upcoming opening of Apple BKC.