Apple on Wednesday launched a new campaign to highlight the importance of health data privacy globally, including in India, as millions of people now monitor their health data online via plethora of smart devices.

The campaign will run across broadcast, social media and billboards in 24 regions around the world this summer. In India, there will be billboards present in Kolkata, Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Pune, and Ahmedabad.