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Battle lines drawn as PUBG Mobile re-enters India in new avatar

PUBG Mobile, largely owned by South Korean company Krafton, was banned for its association with the Chinese tech giant Tencent. PUBG then had nearly 33 million users in India.

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This picture has been used for representational purpose

This picture has been used for representational purpose

"Yeh PUBG wala hai kya?" Prime Minister Narendra Modi had quipped during the 'Pariksha pe Charcha 2.0' in January 2019, asking a mother who raised concerns about her son being too much involved into online gaming. The PUBG game has since crossed many levels before coming to a halt. PlayerUnknown's Battlegrounds (PUBG) mobile game, immensely popular among the teenagers and Gen Z in the country, was banned in September last year along with several other Chinese apps amid incursion attempts into the Indian territory at Pangong Tso in eastern Ladakh by the Chinese People's Liberation Army.

PUBG Mobile, largely owned by South Korean company Krafton, was banned for its association with the Chinese tech giant Tencent. PUBG then had nearly 33 million users in India. In November last year, PUBG Corporation said that it was making a comeback with the creation of an Indian subsidiary and a new game, stressing that it also plans to make investments worth $100 million in the country to cultivate the local video game, esports, entertainment and IT industries. The battle royale game is now back, in a new avatar as 'Battlegrounds Mobile India' with customised features for its fans.

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