Pharmaceutical and medical device companies can benefit from using AI-enabled virtual agents to automate customer service processes and give patients round-the-clock attention
Representational image. Pic/iStock
OpenAI's ChatGPT, which can write original prose and chat with human fluency, holds the potential to completely change healthcare, according to a report on Thursday.
The report by GlobalData, a data and analytics company, said that the revolutionary technology is coming faster than most people in the industry currently recognise.
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It estimates the total Artificial Intelligence (AI) market will be worth $383.3 billion in 2030, with a robust 21 per cent compound annual growth rate (CAGR) from 2022 to 2030.
"ChatGPT can be used to assist doctors with bureaucratic tasks such as writing patient letters so doctors can spend more time on patient interaction. More importantly, chatbots have the potential to increase the effectiveness and accuracy of the processes for preventive care, symptom identification, and post-recovery care," said Tina Deng, Principal Medical Devices Analyst at GlobalData, in a statement.
AI integration into chatbots and virtual assistants can motivate and interact with patients. It can review a patient's symptoms and then recommend diagnostic advice and different options like virtual check-ins or face-to-face visits with a healthcare professional.
This can reduce the workload for hospital staff, increase the efficiency of patient flow, and save healthcare costs.
During the Covid-19 pandemic, chatbots have been developed for contactless screening of Covid-19 symptoms in healthcare institutions and to help answer questions from the public.
Chatbots can answer patient queries about medical products and share brand news with customers.
Pharmaceutical and medical device companies can benefit from using AI-enabled virtual agents to automate customer service processes and give patients round-the-clock attention.
Additionally, chatbots can be used for social purposes, increasing patient engagement. Chatbots offer advice on how to maintain health after treatment. They send automated reminders to take medications and re-visit information.
Meanwhile, a recent study in the Journal of The National Cancer Institute Cancer Spectrum, showed that when it comes to answering people's questions about cancer, especially regarding myths and misconceptions, ChatGPT was found 97 per cent accurate in providing the correct information.
The AI was so accurate that the test subjects were unaware whether the answers came from ChatGPT or the National Cancer Institute.
However, the usage of chatbots in patient care and medical research raises several ethical concerns.
As massive patient data is fed into machine learning to improve the accuracy of chatbots, patient information is vulnerable. The information provided by chatbots might be more inaccurate and misleading, depending on the sources fed into the chatbots.
"Regardless of the risks, AI-powered chatbots will be used widely in the healthcare industry. More regulations are expected to govern the health uses of chatbots,"Deng said.
Also Read: Majority of college students believe using ChatGPT for assignments is cheating: Report
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