Facebook has rolled out support for industry-standard "glTF 2.0" file format that will enable artists and creators build richer and higher-quality 3D content and share it on the platform.

"It is instantly responsive to scroll and touch, making content pop off the screen. It also opens the door for a future where people can bring interesting objects and experiences with them across Augmented Rality (AR), Virtual Reality (VR), mobile and web," Facebook wrote in a blog late on Tuesday.