Apple CEO Tim Cook announced four new models in the iPhone 13 lineup at the company's much-anticipated "California streaming" product launch event and what caught the attention of Bollywood fans was the "Dum Maro Dum" tune played at the very start of the promotion video during the event.

Netizens were quick to point out that the popular Hindi song was played in the background while keynote speakers presented the newly announced iPhone 13 and other products.