Facebook on Friday announced to hire Antonio Lucio, currently Global Chief Marketing and Communication Officer at HP Inc, who will work across the social media giant's family of apps, including WhatsApp and Instagram.

Lucio will report to Facebook Chief Product Officer Chris Cox and will be part of Chief Operating Officer Sheryl Sandberg's leadership team. "Antonio will join us from HP, where he led their marketing team for three years. Before that he was the CMO at Visa and at PepsiCo," Cox wrote on Facebook.