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German brand Sennheiser to sell its consumer audio business

"In all of these areas, we see great potential for growth. At the same time, they are characterised by different customer groups, customer requirements, product life cycles and market dynamics," said Andreas Sennheiser, Co-CEO of Sennheiser.

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Visitors check products at Sennheiser booth during the 2014 International CES at the Las Vegas Convention Center. File pic/AFP

Visitors check products at Sennheiser booth during the 2014 International CES at the Las Vegas Convention Center. File pic/AFP

German audio brand Sennheiser has announced it is looking for a new partner who can buy its consumer audio business (headphones and soundbars).

A partnership for the Consumer business will enable Sennheiser to place its focus and resources on strengthening its Pro Audio, Business Communications and Neumann business units, the company said in a statement late on Tuesday. The company has four business units in total: Pro Audio, Business Communications, Neumann and Consumer Electronics.

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