After facing employee fury over a US Defence Department project, Google is reportedly drafting new ethical standards to guide the company's use of technology and products.

The move comes after more than 3,000 employees of Google signed a letter to the company's CEO Sundar Pichai, demanding that the company scrap the Defence Department project for analysing drone footage using Artificial Intelligence (AI) techniques as they feared that the technology could plausibly help target people for death, Fortune.com reported on Friday.