Home / Technology / Article / Indian YouTube creators contributed a whopping Rs 6,800 crore to the economy in 2020

Indian YouTube creators contributed a whopping Rs 6,800 crore to the economy in 2020

The creator ecosystem has also helped in supporting 6.83 lakh full-time equivalent jobs in the same year

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Image for representational purpose only. Photo: istock

Image for representational purpose only. Photo: istock

YouTube's growing creator ecosystem is generating considerable economic value for the Indian market and contributed Rs 6,800 crore to the country's GDP, while supporting 6.83 lakh full-time equivalent jobs in 2020, the Google-owned platform said on Thursday.

With the number of channels in India with more than 100,000 subscribers now at 40,000, marking a growth of more than 45 per cent (on-year), more Indian creators are finding opportunities and audiences on YouTube, often leading to new doorways away from the platform, according to a new report by Oxford Economics that assessed YouTube's economic, societal and cultural impact in the country.

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