Instagram has introduced a feature that allows users to make payments. The Facebook-owned photo-sharing app will now allow users to add their credit or debit card with their profile and set up a security pin. They can make purchases within the photo-sharing service and make payments without having to leave the site, Cnet reported.

Payments is the next big thing for tech giants who are looking at retaining users in the form of customers by offering them a one-stop destination for all their needs, including social, photos, and now e-commerce. The new native payments feature is currently available through limited partners and businesses on Instagram.