As summer gives way to back-to-school season, live events, and festive celebrations, the platform has introduced a range of new features designed to enhance the user experience
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With the first half of 2025 behind us, Instagram has released its newest updates that are set to define the rest of the year, and the near future.
As summer gives way to back-to-school season, live events, and festive celebrations, the platform has introduced a range of new features designed to enhance the user experience.
From sharing memories of summer adventures to sharing your everyday moments in new creative ways, these updates are designed to help users express yourself, showcase your personal style, and get the most out of your time on Instagram.
From longer Reels and a refreshed profile grid to two times speed playback and a limited-time Rosalía font, here’s a quick look at everything new on Instagram so far this year.
Enhance your content experience
Faster reels playback: You can now watch Reels at double speed. This feature lets you quickly skip to the best parts or watch tutorials faster by simply pressing on the screen during playback.
Longer reels: Now, you can make Reels up to 3 minutes long. This is perfect for sharing detailed stories, travel recaps, or dance routines without cutting them short.
Express yourself with new creative tools
Rosalía-inspired font: Add a unique touch to your Stories and Reels with a new font inspired by Rosalía's handwriting. It's available only until the end of July, so try it out soon.
Share Spotify music: Easily share what you're listening to on Spotify in your Instagram Notes and Stories. You can add songs with audio previews, allowing friends to hear a snippet without leaving the app.
Discover and connect with others
Blend feature: Create a shared feed of Reels with a friend. This feature curates content based on both of your interests, making it fun to discover and share Reels together, even when apart.
Improve your profile and insights
Profile grid update: Your profile grid now supports a 3:4 vertical format, giving your posts more space. Customize how each thumbnail looks to create a cleaner and more personalised profile.
Improved insights: New metrics in Insights help you understand how your content is performing. You'll see how quickly your Reels grab attention and get personalised tips to improve your posts.
Enhance you direct messaging experience
DMs now include instant translation in 99 languages, music previews, scheduled messages, and the ability to pin important messages. You can also invite friends to group chats with QR codes.
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