Chip maker Intel on Monday unveiled a new brand for its upcoming consumer high-performance graphics products, and the first silicon will appear in products in the first quarter of 2022, in both mobile and desktop form factors. Called Intel Arc, the brand will cover hardware, software and services, and will span multiple hardware generations, with the first generation, based on the Xe HPG microarchitecture, code-named Alchemist (formerly known as DG2).

Intel also revealed the code names of future generations under the Arc brand: Battlemage, Celestial and Druid. "The launch of the Intel Arc brand and the reveal of future hardware generations signifies Intel's deep and continued commitment to gamers and creators everywhere," said Roger Chandler, Intel vice president and general manager of Client Graphics Products and Solutions. Intel Xe is a scalable graphics and computes architecture designed to deliver exceptional performance and functionality spanning integrated to discrete and data centres to supercomputers, said the company.