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iPhone 13 launch: Can Apple capture a larger market share in India?

iPhone 11 contributed over 60 per cent of the iPhone shipments during the April-June quarter in the country. The rest of the iPhone line-up, including Apple iPhone 12, XR and SE 2020 also performed well

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Apple logo. Pic/AFP

Apple logo. Pic/AFP

Apple is all set to unleash its new iPhone models on September 14. With its upcoming iPhone 13 series launch, it is primed to build on its recent growth momentum in India with a potential double-digit growth for the full year.

"I believe the new generation of iPhones will come with enhanced camera upgrades, faster A15 Bionic processor, always-on display, dynamic 120Hz refresh rates, and bigger batteries, amongst others. Increased local assembly, expanded retail initiatives including online store, aggressive marketing initiatives, and positive consumer appetite including, especially iPhone loyalists, will potentially fuel Apple's growth.

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