Nothing is an odd name for a brand that plans on making something. However, the Nothing, in this case, refers to the design philosophy of the company. The object was to make something that is effortless, embodies transparency and is not in your face. They have achieved this goal to a large extent with their first product the ear (1), which is both beautiful and functional.

On unboxing, you will find an unmissable silver box inside the rather run-of-the-mill external cover. Inside the silver box resides a tiny square and transparent earphone case. You can see the magnets that hold the earphones in place and a central opaque white unit that I assume hides the electronics and battery. The case is magnetic, again the magnet and the hinges are visible here and they look beautiful. The case is also surprisingly sturdy; I dropped it a few times and it came out unscathed. It would be interesting to find out how many drops this can survive.