Despite the cut-throat competition coming from the Facebook family of apps, Snapchat has added 16 million daily active users in the fourth quarter of 2020 to reach 265 million users -- up 22 per cent year-over-year -- and India has once again proved to be its high-growth market.

OnePlus India created Lenses for Diwali as a means to bring people together safely during a pandemic. "Their Lenses garnered over 80 million impressions and reached over 14 million Snapchatters in India. Overall, the campaign was highly successful and drove a 9 point lift in both ad awareness and a 7 point lift in message awareness," said Snap CEO Spiegel.