With Stories becoming such an important part of many social media platforms, popular social media platform Snapchat that was known to popularise the trend has rolled out several new features, including 'Custom Story Expiration' for its premium subscribers to control when their stories expire. 

With the new feature, Snapchat+ (Snapchat Plus) users can set Snaps on their story to expire after one hour or up to one week.

"With this new feature, you can make sure your friends see your special Snaps worth sharing longer or keep them coming back for your most fun and fleeting moments," the company said in a blogpost.