Expanding its premium video content in Asia Pacific, Twitter on Tuesday unveiled over 50 content collaborations, bringing hundreds of hours of live stream and video highlight programming across sports, entertainment and news to the platform.

"Content is happening now at Twitter, and we have proven through the efficacy of the partnerships we have crafted, that content programming and distribution on Twitter is an essential part of any media company's audience engagement and content monetisation strategies," Kay Madati, Global Vice President of Content Partnerships, Twitter, said in a statement.