<a href="https://www.mid-day.com/news/world-news/article/elon-musks-usd-44-billion-twitter-deal-gets-board-endorsement-23232517" target="_blank" rel="none noopener">Twitter</a> will soon launch a sales channel <a href="https://www.mid-day.com/lifestyle/culture/article/pride-month-how-apps-can-provide-virtual-safe-spaces-for-lgbtqia-community-23232537" target="_blank" rel="none noopener">app</a> for US merchants in collaboration with Shopify in a move to expand its e-commerce business.
All US Shopify merchants will have a quick and easy way to tap into Twitter to drive their customers to purchase.
"With our Twitter Shopping ecosystem, we're investing in features that empower businesses to put their products in front of their customers and drive them to where they can make a purchase," the company said in a statement.
In 2021, there were 6.5 billion tweets mentioning businesses globally.
The company has built a Twitter sales channel app, available in Shopify's App Store and through the Shopify admin.
With just a few clicks, merchants can connect their Twitter account to their Shopify admin and onboard onto Twitter's Shopping Manager.
"In addition to having access to the Shopping Manager, merchants can also access the other free tools we are building for professionals," said the company.
The sales channel app regularly syncs with Shopify merchants' product catalogs, so they don't need to manually update product information on Twitter, it informed.
Merchants can showcase their products front and centre on their Twitter profile with the Shop Spotlight or Twitter Shops to build brand awareness, drive product discovery, and reach customers -for free.
"Starting today, we are also expanding beyond the beta testing phase for Shop Spotlight and Twitter Shops and making both features available to all merchants in the US," Twitter informed.
Shopify is already a go-to commerce platform for merchants looking to start, grow, and manage their business. As we look to scale our shopping products and bring them to more merchants, we're excited to partner with an industry leader.
"Our partnership with Twitter, and the launch of the Twitter sales channel, will let merchants seamlessly bring commerce to the conversations they're already having on the platform," said Amir Kabbara, Director of Product, Shopify.
Also Read:&nbsp;<a href="https://www.mid-day.com/technology/article/twitter-notes-will-enable-users-to-post-longer-tweets-soon-23232616" target="_blank" rel="none noopener">'Twitter Notes' will enable users to post longer tweets soon</a>
This story has been sourced from a third party syndicated feed, agencies. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever
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All US Shopify merchants will have a quick and easy way to tap into Twitter to drive their customers to purchase

Twitter collaborates with Shopify to bring merchants' products on its platform

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