Vivo Infinite Red V7+ smartphone. Pic courtesy/YouTube

Chinese smartphone maker Vivo has collaborated with fashion designer Manish Malhotra and on Monday launched "Infinite Red" Vivo V7+ limited edition smartphone targeting millennials in India. The selfie-focused flagship smartphone with 24MP front shooter features a heart-shaped motif at the back. Priced at Rs 22,990, the device will be available in all offline stores across India and on Amazon.

"With the launch of V7+ Manish Malhotra Limited edition, we are providing an opportunity for consumers to express their love in a more elegant and captivating manner," Kenny Zeng, CMO, Vivo India, said in a statement.