10 September,2025 09:20 PM IST | Mumbai | Tarun Verma
iPhone 17 Pro. (Pic/Apple)
Apple has once again raised the bar with its latest flagship device - iPhone 17 Pro Max. The latest-gen iPhone could be in your grip in a few days, even as the tech giant plans to discontinue the 16 Pro Max.
The Pro Max series has always been a preferred choice for every content creator because of its camera. However, in its latest launch, Apple has taken its game to a whole new level by integrating three 48MP fusion cameras. The main, ultra-wide, and all-new telephoto will ensure that you are able to capture every moment with perfection.
Offering a striking new design that delivers a dramatic leap in performance, Pro Max now comes with the A19 Pro chip - one of the most powerful and efficient chips for the iPhone yet, enabling advanced camera systems, next-level mobile gaming, and Apple Intelligence.
Apple's latest flagship device has been launched with the all-new brushed aluminium unibody design. Crafted with a lightweight aerospace-grade 7000-series aluminium alloy, the body of this phone now feels even more premium as compared to its predecessor. With a premium finish, the device is available in elegant deep blue, bold cosmic orange, and refined silver, making it a perfect match for every buyer.
The 17 Pro Max has been integrated with the all-new A19 Pro chip, which is one of Apple's most capable iPhone chips yet. The chip has been engineered to deliver up to 40 per cent better sustained performance than the previous generation iPhones. Moreover, the 6-core CPU is the fastest in any smartphone, making it one of the most power-packed smartphones in the market. With advanced AI integrations, this could be the smartphone the world was waiting for.
Apple's flagship devices are commonly used by some of the best influencers across the globe for shooting videos and clicking pictures. The camera integration in iPhone 17 Pro Max has surely raised the bar higher than expected. The new 48MP telephoto camera on the 17 Pro Max comes with a next-generation tetraprism design and a sensor that is 56 per cent larger than the previous generations.
Also, the new 4x optical zoom at 100mm offers a classic lens for wildlife and scenic pictures, while the 8x optical zoom at 200mm makes sure that you are able to click portraits with perfection.
The all-new iPhone 17 Pro Max will be available in 256GB, 512GB, 1TB, and for the first time, 2TB storage capacities. Available in cosmic orange, deep blue, and silver, iPhone 17 Pro Max starts at Rs 1,49,900.