Apple is set to host its “Awe Dropping” event on September 9, 2025, at the Steve Jobs Theatre, Cupertino. The highlight will be the iPhone 17 series launch, with rumours of the slimmer iPhone 17 Air, Apple Watch 3 Ultra, Series 11, and new AirPods. The event will stream live worldwide, with pre-orders starting September 10.
iPhone 17 launch; Awe dropping event. Pic/Apple/X
Apple is all set to host its annual ‘Awe Dropping’ event on September 9, 2025, at the Steve Jobs Theatre in Cupertino, California. The spotlight is on the much-anticipated iPhone 17 series, which is just hours away from moving from speculation to reality. While rumours suggest that Apple may also unveil the next-generation Apple Watch and latest-gen AirPods, the biggest buzz surrounds the launch of the latest iPhone lineup that might also include the new iPhone 17 Air.
Apple Awe-Dropping Event
Apple’s awe-dropping event is scheduled to be streamed live at 10:30 pm IST on September 9, 2025. While the marquee Apple event is set to be organised at Apple Park’s Steve Jobs Theatre in Cupertino, California, it will be streamed live on Apple TV, Apple.com and Apple’s official YouTube channel. While the event is expected to last for around 2 hours, Apple might introduce some out-of-the-box products that people might not have been expecting.
What to expect from the Apple event
Apple CEO Tim Cook unveiled the logo of the event, styled like a thermal image, which has made the buzz around the upcoming Apple products seem more advanced. With speculation buzzing that Apple might launch their slimmest iPhone ever with the introduction of iPhone 17 Air, rumours also indicate that Apple might come up with better RAM integration on its 17th-generation iPhone.
Considering the fact that the American-based tech giant company has been silent about the launch event and the products they are about to introduce, speculations hours before the event indicate that Apple might come up with a restructured design for the first time in five years.
Apple might come out with Watch 3 Ultra and latest-gen AirPods
As per NDTV, Apple might also introduce a more technologically advanced and tougher iWatch. With the iWatch Ultra 2 already ruling the high-end smartwatch market, the introduction of the iWatch 3 Ultra will surely take the smartwatch market by storm. Along with the Watch 3 Ultra, rumours also indicate that Apple might also come up with the Apple iWatch Series 11 and AirPods 3 as well.
iPhone 17 pre-booking
As per Apple trends and previous Apple events, the iPhone 17 series and all the other products that are expected to be launched on September 9, 2025, will be available for pre-order bookings a day after the event, which is on September 10, 2025.
Considering the magnitude of excitement among the tech geeks for the much-anticipated iPhone 17, stores all across India are expecting a massive footfall at their stores.
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