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Exclusive | Chef Sanjeev Kapoor on food bloggers: ‘Social media can give you visibility, but…’

In an exclusive chat, legendary chef Sanjeev Kapoor tracks his journey from receiving sacks of handwritten fan mail to navigating today's digital landscape, offering crucial insights on maintaining lasting audience trust

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Chef Sanjeev Kapoor. Photo via special arrangement

Chef Sanjeev Kapoor. Photo via special arrangement

Before social media turned everyone into a culinary influencer, one man revolutionised how an entire nation viewed food through their screens. Celebrity Chef Sanjeev Kapoor, who transformed the humble kitchen into a prime-time phenomenon, capturing the hearts and palates of millions, speaks exclusively to mid-day about seamlessly blending timeless culinary expertise with modern innovation. He reflects on his early days of receiving sacks full of fan mail, navigates the shift to the digital age, and shares invaluable wisdom on staying relevant in an ever-evolving food landscape. 

Excerpts from the interview: 

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