Director Abhinav Kashyap said that it was not pre-planned, so the actor could not make it. &quot;This was not a pre-planned launch. Ranbir is in Sri Lanka and that is why he is not here,&quot; Kashyap told reporters at the launch. <img alt="Poster of 'Besharam'" src="http://images.mid-day.com/2013/jul/Besharam.jpg" style="width: 500px; height: 647px;" /> Pic/Santa Banta &quot;We are roughly two months before the release of the film. This was a part of the promotion cycle. We begin our promotion campaign from tomorrow,&quot; he said. In &quot;Besharam&quot;, set to release Oct 2, Ranbir will be seen as a middle-class boy, sans glamour. &quot;He is not anti hero here. He is the hero amongst the masses and a hero with whom everyone will relate to. I am not trying to propagate any social message through my film. He is here to entertain everyone, even a poor man, who is not educated,&quot; he said. Talking about the title &quot;Besharam&quot;, he said that the idea is to dispel negativity attached to the word. &quot;When I was making &#39;Dabangg&#39; as well, people used to ask me that why am I naming my film &#39;Dabangg&#39; as it is a negative word. Even &#39;Besharam&#39; is a villainous word. I want to tell people the right meaning of the word. I want to show that &#39;Besharam&#39; can be positive. This will be the quality of my hero. He is a poor guy but has a nice heart,&quot; he said.u00a0

Ranbir Kapoor's "Besharam" trailer was launched here Tuesday, but the film's lead actor was not present at the event

'Besharam' trailer launched

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'Besharam' trailer launched

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