The season promises to be different and will show the angelic and the demonic side of the contestants of the show. <a href="http://www.mid-day.com/photos/b-town-specials/salman-khan-launches-bigg-boss---saath-7/salman-bigg-boss-1/">Photos: Salman Khan performs at the launch of &#39;Bigg Boss - Saath 7&#39;</a> <img alt="Salman Khan" src="http://images.mid-day.com/2013/jul/Salman-Khan_11.jpg" style="width: 500px; height: 646px;" /> Talking about the angelic and the demonic qualities in the superstar himself, he said that he had a little bit of both. &quot;I have both qualities in small portions. The devlish side to me is naughty but not harmful. And the angelic side is obviously good. But both are in small quantities,&quot; the actor said during the launch of the show here Wednesday. The actor will be seen hosting the show for the fourth time in a row. The house will have a total of 14 contestants this time. <img border="0" height="1" src="http://web.ventunotech.com/beacon/vtpixpc.gif?pid=1264&amp;pixelfrom=op" style="-webkit-user-select:none;border:0px;" width="1" /> <object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" height="325" id="ventuno_player" type="application/x-shockwave-flash" width="405"> <param name="movie" value="http://player.ventunotech.com/vtn_player_2.swf?vID=MTU5MTMxfHwxMjY0fHw0MTd8fDEsMiwx" /> <param name="allowscriptaccess" value="always" /> <embed allowfullscreen="true" allownetworking="all" allowscriptaccess="always" height="325" src="http://player.ventunotech.com/vtn_player_2.swf?vID=MTU5MTMxfHwxMjY0fHw0MTd8fDEsMiwx" type="application/x-shockwave-flash" width="405"></embed> </object> In light of the recent speculations regarding the format of the show, Raj Naik, CEO, Colors says that the whole fun of the show is due to these speculations. &quot;The best thing about this show is the amount of publicity which the media generate for it. People have been speculating all kinds of things. We don&#39;t want to comment on it. The beauty of the show is in the surprise elements,&quot; he said. And as far as Salman&#39;s involvement in the show is concerned, Naik does admit that to it grabs more eyeballs. &quot;Salman comes on the show twice a week. He is a brand. He has evolved with the show and the show has evolved with him. He has taken ownership of the show. Having said that, this is a reality show and people identify with what is happening in the house as well,&quot; he said. To this the superstar said that his episode also depends on how the contestants have been the entire week, adding: &quot;If they (the contestants) are interesting, I will also be interesting on Friday.&quot; Home to 14 celebrity contestants for 104 days, the &quot;Bigg Boss&quot; house will be based in Lonavala. Based on the theme of hell and heaven, &quot;Bigg Boss - Saath 7&quot; will kickstart Sep 15 on Colors.

Bollywood actor Salman Khan will be seen hosting "Bigg Boss Season - Saath 7" again this year

'Bigg Boss - Saath 7' launched

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