After his first successful production venture &#39;Vicky Donor&#39;, this is his second film and he is also acting in it. <img alt="John Abraham" src="http://www.mid-day.com/specials/2010/hitlist-6th-anniversary/images/John_Abraham.jpg" style="width: 500px; height: 518px;" /> John Abraham &quot;We are very clear that we are not a multiplex film,&quot; John said, adding that a limited number of prints were being released. &quot;We are not apologetic about this. We are not trying to make our film a mass entertainer.&quot; &quot;I am an actor and can make 10 other mass entertainers, but this film is to reach out to a specific audience and I don&#39;t have a problem with that. I don&#39;t have a problem if I find my audience on Monday. I will be very happy if I find my audience on Monday,&quot; he said. Directed by Shoojit Sircar, &#39;Madras Cafe&#39;, a spy thriller high on action, features John and Nargis Fakhri in the lead. It is slated for an August 23 release. Busy promoting the film, John said, &quot;This is a political thriller and each film has its own audience. We have to find our audience for the film. &quot;This is not a &#39;Welcome Back&#39; or a &#39;Dostana&#39; where you get your audience. For this film, you have to search for your audience. I am sure people will appreciate the effort that we have put in; at least that&#39;s the intention with which we have done it. I hope it does not go unnoticed.&quot; Nowadays, filmdom has a new yardstick to measure a film&#39;s box office success - the Rs.100 crore club. But John doesn&#39;t agree with this, saying: &quot;All Rs.100 crore films are not the greatest films. There are Rs.20 crore to Rs.30 crore films that are brilliant.&quot; &quot;As an actor I am doing &#39;Welcome Back&#39; and &#39;Dostana 2&#39;. I am doing the most commercial films which will go beyond any numbers, but it&#39;s important to make a film like &#39;Madras Cafe&#39;. I am very proud of the film,&quot; he added. He may have his fundas clear about the release, but he admits that producing films is a daunting task. &quot;As an actor you only think about your acting. Now that I am a producer, I have understood how much responsibility is on your shoulders. It&#39;s very difficult and challenging. &quot;I did an MBA. Before modeling, I was interested in advertising, so to present a film is my passion. As a producer it became a progression. Being an actor is great, but being a producer is very difficult,&quot; the 40-year-old said. He also shows a bent towards regional cinema. John, a half Malayali, said, &quot;I can&#39;t speak Malayalam, but yes I accept my interest in Malayalam films. I would like to do some guest appearance with Mammootty and Dilip to start with. I really believe their cinema is unbelievable. You have to see Malayalam films to see their depth. I am a very proud half Malayali.&quot; John&#39;s father is a Malayali, while his mother is a Parsi.

With no confusion or ambiguity in his mind, model-actor-producer John Abraham is aggressively promoting his ready-to-release 'Madras Cafe', saying it is not a multiplex movie and that he is targetting selective audiences who can appreciate it

'Madras Cafe' will be for selective audiences: John Abraham

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'Madras Cafe' will be for selective audiences: John Abraham

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