A popular jewellery brand, which highlighted Hindi-Muslim unity through a festive video through its ad, has pulled down the advertisement. As the video has been removed from all platforms, many have shared their views on social media. A lot of people were disappointed with the brand's take on relationships between two families from different faiths showcased in the 50-second clip; however, a few appreciated how the brand was taking a step towards showing inter-faith unity.

Amongst all the chaos ever since the ad was released, Divya Dutta, who turned voiceover artist for the video, shared her reaction on social media.