Mehmood Alis vision for DON Cinema is to take it to new heights, and he is positive that it will happen soon
With the nationwide lockdown confining us within our homes, the engagement on OTT platforms has risen tremendously. However, doing fantastic business apart from all other OTTs in India is Mehmood Ali's DON CINEMA. Upon talking about DON Cinema’s subscription and popularity, Mehmood Ali said, "I was amazed to see a 700 percent hike in the subscribers for DON Cinema, reaching from just around 1 lakh to more than 8 lakh post-lockdown. I am speechless, and filled with gratitude for so much love that the audiences have given!"
Mehmood Ali also explained the reason why DON Cinema has gradually become so popular, despite no aggressive marketing being done to promote the platform. "We have completely relied on the word-of-mouth of people as I feel that is the best review you can get. The movie library at DON Cinema includes over 2000 cinematic masterpieces that you will not get to see anywhere, from movie-geniuses all around the world. We are also streaming around 70 web series that are being very well-received by the viewers. Moreover, our revolutionary concept OMT – ONLINE MOVIE THEATRE is also a very popular feature that people want to use as we stream brand new films every Friday – who doesn’t want to watch new films without paying exorbitant amounts, and from the comfort of their home? I introduced this novel idea in 2019 and today you will see other platforms also trying to establish the same. We released ‘Yaaram’ in March on OMT and got over 2 lakh viewers for it! So I’d say people are finding unique content on Don Cinema, with easy access and no daylight robbery in subscription charges."