Dreamy clouds floating on lusciously coloured skirts, vintage embroidered pieces from Kutch finding partners with a boyish jersey-style shirt. New fashion label Jodi, does all this and a lot more.

The brainchild of stylists and ex-magazine colleagues Karuna Laungani and Gauri Verma, Jodi mixes the whimical with the chic with its intelligent use of handblock prints and western silhouettes that are mostly androgynous, with a touch of girly fun.

The owners call the brand as being geographically secular as they have been developed in Pune and Vishakhapatnam and produced in Mumbai and Ahmedabad.