Over time, Phoenix Mills has turned into a beauty hub with cosmetics and skin care brands vying for elbowroom in the vast mill-land-turned-shopping-destination. The newest entrant in the list is French cosmetics store chain, Sephora that opened last week.

And, just as it created a mob-like frenzy when it opened its first store in India, in Delhi back in 2012, the Mumbai store opening day rush saw queues snaking all around the floor of the mall. When we dropped by a week later, it was still buzzing with customers.