In an innovative marketing strategy to promote his upcoming film "3 Idiots", actor-filmmaker Aamir Khan has virtually disappeared and is on the run. Last year around the same time, Aamir had set up a barber shop on the streets of Delhi to promote his last film "Ghajini" which became a roaring success.
In an innovative marketing strategy to promote his upcoming film "3 Idiots", actor-filmmaker Aamir Khan has virtually disappeared and is on the run. Last year around the same time, Aamir had set up a barber shop on the streets of Delhi to promote his last film "Ghajini" which became a roaring success.
ARG will be played across media platforms and is an interactive game played in the real world. In the game, the main character (Aamir) will reveal himself periodically and leave clues of his whereabouts. The first clue will be announced by cricket legend Sachin Tendulkar after watching a trial show of the movie today. The riddle which will be read out by Tendulkar will contain the name of the city where Aamir is stationed presently.
The participants will have to log on to idiotsacademy.com and the winner will get to spend the new year eve with Aamir.
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