Filmmaker Aanand L. Rai is known for collaborating with several superstars be it Dhanush, Akshay Kumar, Shah Rukh Khan, Katrina Kaif, and Anushka Sharma while he kept experimenting with his storytelling instead of following any formula of commercial Bollywood films.

In conversation with IANS, Aanand shares why he opts for conviction in storytelling as opposed to formula and why a film like 'Zero' with one of the biggest superstars of Bollywood Shah Rukh Khan - was actually not a failure but a learning for him.