For a long time now, the Khans have ruled Bollywood. And while they continue to reign supreme, it wouldn’t be wrong to say that they aren’t the only B-town stars to laugh all the way to the bank. Even as filmmakers experiment with their subjects, they are willing to look beyond big stars.

Add to that the fact that audiences too have become more receptive and a new bunch of young actors and actresses are finding themselves under the spotlight. These are names who may not have a lot of films under their belt, but they are certainly doing well for themselves. It’s no wonder then that brands too are warming up to them and offering them lucrative endorsements.