For years, Addy TPC, aka Aditya Nair, waited for the right moment to release his music. The Pune-born rapper had hoped to sign with a major label. But with Blitz 26, he has chosen a different route — releasing one song every nine days across nine weeks. For the hip-hop artiste, the strategy is all about taking control of his career.

“It came from the perspective of survival. Putting together the budget for an entire album rollout was not possible, but I was tired of waiting for everything to align. I decided to start letting the music go out into the world,” said the musician.