One of the few actors to have taken up the cause of drought-stricken, debt-ridden farmers in the state, Akshay Kumar donated Rs 90 lakh last year to agricultural families in distress. And if the latest buzz is to be believed, Akshay Kumar has gone a step further by halving his endorsement fee for a brand that has been affected by the drought situation.

Also read: Akshay Kumar's super formula for distressed farmers