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After signing John Abraham, Abhay Deol and Genelia D'Souza to endorse their mobile range, electronics brand LG has signed up Akshay Kumar as its brand ambassador. Abhishek Bachchan used to endorse the brand earlier, but his contract expired recently. Apparently, Abhishek and LG were unable to agree on the terms of the new contract and decided to stop their association.

Akshay Kumar currently endorses a variety of products including Thumbs Up, Grasim, Levi's jeans and Dollar underwear.