Alia Bhatt at the launch of her game. Pic/Shadab Khan

Bollywood celebrities have been using digital media to communicate with fans, some of them even launching their own apps. Alia Bhatt has taken a different route by coming up her own experiential game. Called Alia Bhatt: Star Life, it bears uncanny resemblance to Kim Kardashian's casual free-to-play role playing game released in June 2014.