A still from Salman Khan-starrer Sultan; (right) Rajinikanth in Kabali. These are among the mainstream movies available on Amazon Prime

In 2015, John Landgraf, the CEO of American cable network FX, coined the term 'Peak TV', referring to how we now live in a time of way too much (great) television. On Wednesday, as Amazon India launched its content streaming service Prime Video, it signalled the commencement of a similar peak TV era in India.