&quot;After seeing me like this, the first thing that will come to your mind will be - &#39;Is it a marketing gimmick?&#39; Yes, it is a marketing gimmick,&quot; Anupam told reporters here at the Delite cinema.u00a0 <img alt="" src="http://www.mid-day.com/imagedata/2011/jul/kher1.jpg" style="width: 400px; height: 321px; " /> &quot;When I was playing a blind man, I discovered how difficult is it to be a man without sight. I have in my own way dedicated this film to all the visually-impaired people in India and through this attempt I have tried to bring your attention to the difficulties of the person who can&#39;t see,&quot; he added. Made in Marathi and Hindi, the film has been directed by Pramod Joshi, a known name in the Marathi world thanks to movies like &quot;Raajkaaran&quot; and &quot;Tujhya-Majhyat&quot;. &quot;The film is about a character played by Sachin Khedekar, who is a successful human being and in the quest to be at the top he diverts from the right path. He meets a person (played by Anupam) who is visually impaired and he tries to bring put him on the right path. This is a film, which tells you how to live life,&quot; said Anupam. The film is slated for a April 12 release. Apart from Sachin and Anupam, the film also features Mrinal Kulkarni.u00a0

Promoting a movie through the character one plays seems to be in vogue. After Vidya Balan was seen with a baby bump to promote "Kahaani", Anupam Kher Wednesday came as a blind man at the promotional event of his upcoming movie "Chhodo Kal Ki Baatein"

Anupam poses as blind man, says it's a marketing gimmick

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Anupam poses as blind man, says it's a marketing gimmick

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