The director, however, was in for a pleasant surprise when he saw his upcoming film’s hero Ram Charan’s snapshots on biscuit packets. The South star’s incarnation flick Magadheera was released in Japan and was apparently well received. To honour his popularity, the company introduced a cream biscuit product with his name as reported ‘Biscuit honour’(Hitlist, June 11). Wonder how many packets Apoorva bought?