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Artificial intelligence helps Shaadi Mein Zaroor Aana bag 100 screens

Shaadi Mein Zaroor Aana picks up pace in third week after employing intelligence platform for its promotions

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Would you and I ever be able to decipher that there's a strong correlation between fans of Rajkummar Rao and those of [American rapper] Jaden Smith," questions Akash Bhatia, in what appears to be an obvious negation. The man behind artificial intelligence platform Infinite Analytics is responsible for the notable success that Rao-starrer Shaadi Mein Zaroor Aana has garnered in its third week of release, with the makers celebrating the recent request for 100 additional screens across India.

Still from Shaadi Mein Zaroor Aana
Still from Shaadi Mein Zaroor Aana

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