As 'fairness' cream rebrands itself, Bips recalls being called 'dusky'

It has been a long and gruelling battle fighting the powers that be against colourism in the country One of the biggest fairness brands have now decided to undergo a rebranding and drop the word fair from its nameA brand that once promised a radical transformation in the complexions of people who used the product essentially a dark to light transformation will undergo a complete overhaul and we couldnt be more delightedBesides us one of the many celebrities who have welcomed this change is none other than the stunning Bipasha Basu Taking to Instagram Bips shared an eyeopening post on how she grew up being referred to as dusky even after she wowed the audience in her first few filmsShe wrote From the time I was growing up I heard this always Bonnie is darker than Soni She is a little dusky na Even though my mother is a dusky beauty and I look a lot like her I never knew why that would be a discussion by distant relatives when I was a kidSoon at 1516 I started modelling and then I won the supermodel contest all newspapers read dusky girl from Kolkata is the winner I wondered again why Dusky is my first adjectiveRead the complete post hereView this post on InstagramFrom the time I was growing up I heard this alwaysrdquoBonnie is darker than SoniShe is little dusky naldquoEven though my mother is a dusky beauty and I look a lot like herI never knew why that would be a discussion by distant relatives when I was a kid Soon at 15 16 I started modelling and then I won the supermodel contest all newspapers read dusky girl from Kolkata is the winnerI wondered again why Dusky is my first adjective Then I went to New York and Paris to work as a model and I realised my skin colour was exotic there and I got more work and attention because of it Another discovery of mine Once I came back into India and film offers started and finally I did my first film and from an absolute Ajnabee to Hindi film industry I suddenly was accepted and loved But the adjective stayed which I started liking and loving by thenDUSKY girl wows the audiences in her debut film In most of my articles for all the work I didmy duskiness seemed to be the main discussion it attributed to my sex appeal apparentlyAnd sexy in Bollywood started getting accepted widelyI never really understood this To me sexy is the personality not just the colour of your skinwhy my skin colour only sets me apart from the conventional actresses at that timeBut thatrsquos the way it wasI didnrsquot really see much of difference but I guess people didThere was a strong mindset of Beauty and how an actress should look and behaveI was DIFFERENT as it was pointed out Didnrsquot really stop me from being and doing all that I loved Well you see I was confident and proud of who I was from childhoodMy skin colour didnrsquot define me even though I love it and wouldnrsquot want it to be any different ever Many skin care endorsements with loads of money was offered to me in the last 18 years some were very tempting but I stuck to my principle always All this needs to stop This wrong dream that we are selling that only fair is lovely and beautiful when the majority of the country is brown skinned Itrsquos a deep rooted stigma Itrsquos a mammoth step from the brand and other brands should follow in the same footsteps soonu00f0u009fu0099u008fA post shared by bipashabasusinghgrover bipashabasu onJun 25 2020 at 832pm PDTBipasha Basu is absolutely correct when she says that in a country of brownskinned people its a wrong thing to promote that only being fair is lovely and beautiful She also hopes that other brands follow this step soon and rebrand themselvesAlong with Bipasha Basu several other celebrities like Kangana Ranaut and Suhana Khan also welcomed this move by the brandAccording to a report in IANSHUL also removed from the packaging words such as fairfairness whitewhitening and lightlightening that could indicate a fairnessled transformation The cameo with two faces showing shade transformation as well as the shade guides were removed from the packs The company will continue to evolve its advertising to feature women of different skin tones representative of the variety of beauty across IndiaCatch up on all the latest entertainment news and gossip here Also download the new midday Android and iOS apps MidDay is now on Telegram Click here to join our channel middayinfomedialtd and stay updated with the latest news