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Awards can be a huge PR exercise: Vikram Bhatt

It had been sixteen years since I had attended an award function. Truth be told, I have not done any work that has won many nominations, but I have stoically refused to clap for others as well

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Vikram Bhatt"We have the opportunity to unveil the first look of Creature at an award function,” said the president of marketing from T-Series. I sighed. It had been sixteen years since I had attended an award function. Truth be told, I have not done any work that has won many nominations, but I have stoically refused to clap for others as well. Now a marketing opportunity had come up and it had to be done. So I went ahead and delivered. The event got us good coverage, I was told.

Now am I against awards? Not really, but I have a simple reasoning and here it is: should you grant anyone the right to honour you, then you should also give them the right to refuse you the honour. And this is not the rambling of an egoistic man. It's just plain logic.

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