Yet another store is added to the already fashionable suburb of Bandra. Diya Apparel has just opened its brand new store at Bandra. This is the brands fourth brand outlet in Mumbai and the 30th in the country. Former Miss India Konkana Bakshi inaugurated the store. She also unveiled the Spring Summer collection ‘Summer Inspiration ‘14’.

Former Miss India Konkana Bakshi inaugurates the store

With India-inspired fashion becoming the flavour of many global red carpet and runway events, the demand for ethnic wear has soared at par with global fashion trends. Driven by this trend makeover, Diya Apparel, a label from the house of Gitanjali, offers a range of eclectic ethnic wear with a contemporary touch for the new age Indian diva.