With an increasing number of players exploiting the film-making market, the inevitable locking horns of movies at the box office has become an accepted norm. However, come August 15, three big-budget offering in Akshay Kumar's Mission Mangal, John Abraham's Batla House and Prabhas' Saaho, are set to cash in on the holiday weekend.

"It is suicidal," says trade analyst Amod Mehra without mincing words. He points to the budget of each film when highlighting how detrimental the clash will be for the producers. "Saaho's budget is over R200 crore, and Mission Mangal and Batla House also are made on over R100 crore each. It is economically unhealthy for three big movies to clash." If put to test, he sees a clear winner in Saaho, courtesy the pan-India fan following that leading man Prabhas enjoys.