Bollyood megastar Amitabh Bachchan has taken time out of his busy schedule to visit Pench National Park in Madhya Pradesh to participate in the Save Our Tigers campaign. He feels the cause is more important than his films.

"The tiger's cause is more important than my films. Kids should start tiger clubs and create awareness," Big B, 68, who is busy with a telethon for the Save Our Tigers campaign, told told a TV channel.