With the government deciding to "discontinue" with actor Aamir Khan's services for the 'Incredible India' campaign, there is intense speculation over the identity of the new mascot. While some media channels were speculating on whether it would be Priyanka Chopra or Deepika Padukone, the majority were confident that the choice would be megastar Amitabh Bachchan.

This was reinforced after the PTI quoted Tourism Ministry sources as saying that Amitabh Bachchan, the brand ambassador of Gujarat tourism, is the government's first choice as the new face of its 'Incredible India' campaign.