it wouldn&rsquo;t be wrong to say that we are more fashion conscious now than ever before. In India, it is Bollywood that sets the most impressive sartorial trends.
Indian designers&rsquo; maverick approach may be finding more takers now, but when it comes to the business of fashion, nothing sells like Bollywood. This influence is more prominent when it comes to Indian ethnic/festive wear.
Undoubtedly, an ensemble sported by a celebrity in a film has a wider reach than online portals that stock designer wear or street markets. Who can forget the salwars made popular by Rani Mukerji&rsquo;s character in Bunty Aur Babli? Or the chequered saris Deepika Padukone wore in Chennai Express? With Diwali around the corner, we take you through some recent instances where Bollywood actresses&rsquo; onscreen attires spawned ranges of festive wear (read: saris/salwars/lehengas).
<img title="Arjun Kapoor (left) and Alia Bhatt in 2 States" src="http://images.mid-day.com/images/2014/dec/two-states.jpg" alt="Arjun Kapoor (left) and Alia Bhatt in 2 States" /> Arjun Kapoor (left) and Alia Bhatt in 2 States
Alia Bhatt Film: 2 States Lowdown: Not only did 2 States do well, but also a lot of portals made money by cashing in on a range of saris inspired by those worn by Alia Bhatt&rsquo;s character in the movie. From the bright yellow sari with a double zari border in hues of pink and blue to the green sari with a chequered blouse, the sari collection inspired by the film has been a big hit.
<img title="Alia Bhatt in Humpty Sharma Ki Dulhania" src="http://images.mid-day.com/images/2014/dec/humpty-sharma.jpg" alt="Alia Bhatt in Humpty Sharma Ki Dulhania" /> Alia Bhatt in Humpty Sharma Ki Dulhania Film: Humpty Sharma Ki Dulhania Lowdown: Given that the film dwells on the lead actress&rsquo;s desire to own a Kareena Kapoor lehenga, it should not be a surprise that post this film&rsquo;s release, many versions of this famed red lehenga made their way on to fashion portals. Alia&rsquo;s status as a youth icon is also said to have boosted sales.
Kareena Kapoor Film: Singham Returns Lowdown: The skirts that Kareena wears in this film are not ornate, but they fall under the ethnic chic category. Those who don&rsquo;t want to go OTT with their bling this Diwali can choose similar skirts from the retail market.
<img title="Parineeti Chopra (left) and Aditya Roy Kapur in Daawat-e-Ishq" src="http://images.mid-day.com/images/2014/dec/daawat-e-ishq.jpg" alt="Parineeti Chopra (left) and Aditya Roy Kapur in Daawat-e-Ishq" /> Parineeti Chopra (left) and Aditya Roy Kapur in Daawat-e-Ishq
Parineeti Chopra Film: Daawat-e-Ishq Lowdown: This Parineeti Chopra and Aditya Roy Kapur-starrer had food as its backdrop, but the clothing didn&rsquo;t disappoint either, at least if the response to Parineeti&rsquo;s salwar kameezes and her anarkalis was anything to go by. The spunky actress&rsquo;s long anarkalis have been lapped up by fans with the same enthusiasm that she displayed while devouring kebabs as part of the film&rsquo;s promotions.

Trends may come and go, but trust B-town's ethnic wear designs to leave a lasting impression

Bollywood films that went on to set fashion trends

What kind of message is Sonakshi trying to convey?

Trends may come and go, but trust B-town's ethnic wear designs to leave a lasting impression

Bollywood films that went on to set fashion trends

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Bollywood films that went on to set fashion trends

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