Bollywood hails HUL's decision to axe 'Fair' from Fair And Lovely

Decades of critique for promoting fairness as a symbol of beauty fell on deaf years but finally in keeping with the mood of the world Hindustan Unilevers HUL drops the word Fair from its flagship beauty brand Fair And Lovely The decision has found support across segments and groups in the countryWhile netizens welcomed the move by the company to rebrand the cream celebrities too took to social media to laud the moveBollywood actress Kangana Ranaut took to Twitter to express her support for the decision On her behalf her team wrote It has been a long and sometimes a very lonely battle but results only happen when the whole nation participates in the movementIt has been a long and sometimes a very lonely battle but results only happen when whole nation participates in the movement ethAcircu00c2u009fAcircu00c2u0091Acircu00c2u008fethAcircu00c2u009fAcircu00c2u0091Acircu00c2u008fethAcircu00c2u009fAcircu00c2u0091Acircu00c2u008fethAcircu00c2u009fAcircu00c2u0091Acircu00c2u008fhttpstco9xv1nkQm5Pmdash Team Kangana Ranaut KanganaTeam June 25 2020Suhana Khan who herself has faced prejudice based on her skin colour also hailed the move She shared a post on her Instagram that reiterated the brands announcement It read Hindustan Unilever announced that it would rebrand its skin lightening cream Fair and Lovely and drop the word Fair from the productShe further added It has also committed that it will remove all suggestions that success is linked to skin tone or colour in its communicationPicture courtesySuhana Khans InstagramIn a statement HUL said over the last decade Fair amp Lovelys advertising has evolved to communicate a message of womens empowerment The brands vision is to adopt a holistic approach to beauty that cares for people that must be inclusive and diverse for everyone everywhereIn early 2019 the brands communication moved away from the benefits of fairness whitening and skin lightening towards glow even tone skin clarity and radiance which are holistic measures of healthy skinHUL also removed from Fair amp Lovelys packaging words such as fairfairness whitewhitening and lightlightening that could indicate a fairnessled transformation The cameo with two faces showing shade transformation as well as the shade guides were removed from the packs The Company will continue to evolve its advertising to feature women of different skin tones representative of the variety of beauty across IndiaThe new name is awaiting regulatory approvals and HUL expects to change the name in the next few monthsCatch up on all the latest entertainment news and gossip here Also download the new midday Android and iOS apps MidDay is now on Telegram Click here to join our channel middayinfomedialtd and stay updated with the latest newsThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever