Kashmir, poetically referred to as 'paradise on earth' for its bewitching beauty, was the favourite destination for filmmakers until violence, crackdown and curfew became part of its lexicon. But, if the recent rush of film units to the region is any indication, Omar Abdullah government's efforts to woo Bollywood to Kashmir seems to be bearing fruit.


A still from 'Yeh Jawaani Hai Deewani' which was shot in Kashmir 

While Ekta Kapoor has signed Imtiaz Ali's brother, Sajid for a love story set in Kashmir, the first schedule of Abhishek Kapoor's 'Fitoor' and Vivek Agnihotri's next will soon take off in the region. Kabir Khan, too, is gearing up to take his 'Bajrani Bhaijaan' cast and crew up there. In July this year, Kabir had a two-week schedule in Kashmir for his upcoming film, 'Phantom', that was shot in the ski resorts of Gulmarg and Pahalgam.